Hi! My name is Katie Verigin 👋

I connect the dots between content, systems, and revenue to create marketing strategies that scale.

As a liberal arts grad from a family of engineers, I’ve built a career out of translating complex ideas into clear, revenue-generating marketing strategies. I specialize in bridging the gap between sales, product, and marketing—turning cross-functional chaos into campaigns, content, and systems that actually convert.

The best way to show you how I work is to walk you through some of my projects.

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Strategic Projects

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Creative Projects

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Articles and Writing

Marketing Projects

Strategic, Analytical Marketing Projects

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GTM + Marketing Ops - Sonic Incytes

At Sonic Incytes, I built out a measurable and scalable marketing function driven by refined messaging and strategic content that helped 2X year over year sales.

Learn more

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Product Marketing, Content Engine + CRM — Awake Labs

At Awake Labs I built the core marketing assets and functions that drove our US expansion and secured our first of many international customers.

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Creative Projects

Explainer Videos

I spent my early career creating explainer videos and infographics for scientists as a part of the genomics entrepreneurship program at UBC. I love the process of digging into a topic and creating content that's engaging and accessible.

See my videos

Design and Illustration

So much educational content and marketing work relies on good design and compelling visuals. It's a skill I've continued to refine and leverage everywhere I go. I love design that helps tell a story, makes things easier to understand and clear to use.

See my designs

Web Dev and Design

I learned to design websites by taking a job at an organization using 3 different CMS systems and builders. I learned that I love making things easier to use and understand and I've continued to build websites both in house and freelance.

See my sites

Writing

Annoyed you have to pay to use your credit card? You should be

Originally posted for CBC Opinion on Oct 15, 2022 Paying with a credit card has never been free. To date it's been a cost businesses took on in order to accept diverse payment methods.

Oct 15, 2022

Liver Elastography: CPT Codes, Common Mistakes & Best Practices for Billing

Originally published on sonicincytes.com Ensuring proper use of CPT codes for liver elastography not only facilitates smooth reimbursements but also helps avoid unnecessary claim denials. At Sonic Incytes, we are committed to providing healthcare providers with the knowledge they need to bill correctly and maximize reimbursement.

Feb 18

Capital Digestive Care increases liver elastography volume by 171% with Velacur

With early detection and intervention, fatty liver disease can be halted or even reversed. The recommended clinical guidance is to screen patients with FIB-4 followed by ultrasound-based elastography. As wait times for liver elastography procedures at Dr.

Sep 25, 2024

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